I started Matt’s Meals to help individual food makers, especially those who are facing challenges beyond their control.
During Covid, many of the people that we promoted told me that I basically saved their business, and that really was the most gratifying response I could ever receive.
These days, a lot of food producers are being shunned and ignored because of where they live and work. Whether it’s the many immigrants who make our food industry work so well, or producers from certain countries that people claim to be against, even though they don’t realize the benefits these countries offer.
Especially as Purim and Passover approach, many people are looking for new ways to surprise and please their family and friends and to support Israel.
That is why I am thrilled to be the first in the area to talk about Lev Haolam (which means “heart of the land”).
Through this new membership platform, patrons can enjoy Beautiful Diverse Stuff (the REAL “BDS”) curated from over 1,000 handmade and hand-selected kosher foods, spices, jewelry, housewares, and other gifts, all of which are made by families and small producers in the ancient and eternal Jewish homelands of Judea and Samaria. No matter what you get, each box also comes with literature about the products and the producers, so you can really get a sense of the history and heritage of each treat!
And if some of the ingredients are foreign, LevHaolam.com hosts cooking videos on YouTube to give you ideas and support.
Israel may be known as the land of milk and honey, but Lev Haolam can show you just how much more it has to offer. And with 4.5 stars on Trustpilot and over 1.5 million boxes shipped, you can feel good about doing good!

