Matt regularly appears with Jordan Rich on “Connoisseur’s Corner” which airs on WBZ AM 1030 (http://boston.cbslocal.com) weekdays at 11:55 AM.

The following is a “script” for one of Matt’s forthcoming segments:

As you well know, Jordan, I grew up in the Merrimack Valley’s apple country and am a HUGE cider fan. As I also try to keep an eye on what I eat and drink, I am also a fan of sensible organic options. That is why I was so excited to find Le Brun organic demi-sec cider (or “cidre” as it is apparently pronounced in France)!

Produced in the Brittany region using traditional methods and a variety of organic apples that are literally picked by hand and then left to rest a bit to enhance their flavor profiles, LeBrun is so select that it is bottled in the style usually reserved for champagne, with a true cork and cage to keep the flavor and natural effervescence inside until it is enjoyed. The result is a lightly sweet but easily pairable cider that preserves and even enhances the flavors of the fruit from which it was born. I have been enjoying it with fish, meat, organic veggies, French Camembert (of course), and just on its own and always find myself smiling and slowing down as I enjoy a glass. So not only is it healthy for my body, it seems to be good for the soul too!

Available at Liquor World, Bin Ends, and other fine retailers or check out www.cidrelebrun.com