Finland runs on Rens

Matt’s segments for “Connoisseur’s Corner” usually air on WBZ (1030 AM) Saturdays at 7:25, 8:25, 9:25, and 11:55 AM and Sundays at 7:25, 8:25, 9:25 AM.

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Rens Original is a Finnish company that is all about sustainability. So much so, in fact, that they recently developed a sneaker that is made from coffee waste and recycled plastic!

Funded in part by Kickstarter (appropriately enough) the new sneaker represents the world’s first crowdfunded climate-neutral sneaker and a giant leap in both environmental protection and fitness.

The first edition was made from 21 cups of coffee waste and six bottles of recycled plastic. That revolutionary release raised over $500,000, becoming the most successful fashion Kickstarter campaign in the Nordic nations and the all-time most funded campaign in Finland. 

The new edition (named “Nomad”) has been designed based upon fan feedback from the earlier edition and is also designed to be completely climate-neutral from start to finish. In addition to a waterproof outer layer, the new Nomad also has a unique ventilation system and is made with a proprietary production plan that takes out extra material to make each shoe as light and responsive as possible. Combining the lastest in performance technology with the good feeling that comes from knowing that the only damage you are doing to the earth is trodding upon it, the Nomad is sure to appeal to athletes and environmentalists alike.

Participants in the new Kickstarter campaign will not only be invited to pick from nine color combinations and offer further feedback but will also help control waste as each pair will be custom made instead of just mass-produced and sent out to stores.

So the next time you run out for coffee, be aware- You may be running in it as well!

https://rensoriginal.com