I recently talked about local restaurant legend Seth Greenberg opening Monteverdi in Cambridge.

Now another great Seth is planting a flag in another hot neighborhood.

Wellesley’s own Seth Goldman (who you may know as the creator of Honest Tea and Beyond Meat) is finally ready to open his popular plant-based burger joint PLNT Burger (that’s “P-L-N-T Burger”) in Coolidge Corner just across from the historic and iconic Coolidge Corner Theatre. 

Though PLNT Burger has already been winning rave reviews at Whole Foods Markets in MA and in its New York location, this opening will represent a sort of homecoming for Seth as it will mark the first Boston-area location for his latest expanding brand.

Known for their nutrient-rich, plant-based proteins in such delicious disguises as the admittedly misnamed (but no less delicious) steakhouse burger, the environmentally-friendly save the Bay filet, and convincingly crispy chik’n sandwich (as well as a burger that is made with real vegetables), PLNT Burger also offers a great Cool Kids lunch pack that is perfect for younger fans who want to eat right and do good by the planet. If you need a little pick me up, PLNT delivers with sweet potato crinkles, and even a plant-based chili that is perfect on colder days. When you’re done saving your health and the planet, reward yourself with an oat milk shake of Whisked! cookie. With so much nutrition and so little impact, you can’t go wrong!

As Seth would say (and often does!), “Eat the change you wish to see in the world” at PLNT Burger.