Willie’s Superbrew rebrands and reloads

Matt regularly appears with Jordan Rich on “Connoisseur’s Corner” which airs on WBZ weekdays at 11:55 AM.

Recent samples can be found at https://www.iheart.com/podcast/1002-Connoisseurs-Corner-28654273/.

The following is a “script” for one of Matt’s segments:

 

A few months back, I raved about my latest beverage discovery- a fresh-ginger-laden brew born on a Cape Cod goat farm called Farmer Willie’s.

Since then, Willie has expanded his offerings and, in so doing, created a new beverage category that he and his talented team call Superbrew.

While the name may seem a bit bold, the flavor is also and, if this is a new category, I am happy to be an early adopter!

The main elements of the Superbrew are hard cider and spiked seltzer- each of which is one of the fastest-growing beverage types these days. Each gluten-free can has less than 120 calories and includes such healthful ingredients as real cold-pressed ginger, pomegranate, lemon, acai, turmeric, combined in well-researched recipes that are just… well… super!

Perhaps most importantly in today’s ever-more health-conscious world, Willie shares all of his ingredients and the nutritional value of the brew on every can, something that few others in the space are willing to do. That speaks volumes for this young company and should help it continue to grow and find more happy healthy customers. And as the customer base grows, so too does distribution, so everyone who wants to enjoy it can or will be able to soon.

Thanks, Willie!

www.Superbrew.com.