As I have been in the food and fitness spaces for many years, I am always looking for ways to take better care of myself, my friends and family, and my Matt’s Meals fans.

Among the mentors I have found are longevity guru Peter Attia and all-around science stud Andrew Huberman.

So when both of them recommended a new protein bar, I jumped on it even before they were released to the public to make sure I could tell others first.

For decades, the protein bar space has been ruled by a handful of glutenous Goliaths. Fortunately, thanks to Peter Rahal – inventor of Rx Bar (which is still a favorite!) – there is now the new David bar to – as the young people say – slay them all.

In addition to having an amazing 28 grams of protein, David bars have only 150 calories (a full 75% of which come from the protein, making them a great way to get your gram-per-pound a day), at most 2 grams of net carbs, and – get this – no gluten and no sugar!

Oh- And did I mention they are easily among the best-tasting protein bars around?
Whether I enjoy a cookie dough bar before a workout, a fudge brownie bar before a big writing assignment, a cake batter bar before I talk about my book on the Ivy League, or a blueberry pie bar…whenever, the bars taste like the flavors they claim and not like they were just flavored to taste like them. Even the pastry-like consistency is a step up from most other bars, which can resemble eating chalk or dried spackle.

Protein is key to muscle growth, weight loss, and many other bodily functions and personal goals. If you want to ask for the best one by name, get to know David.