EFFIE-N GOOD!

As I have been bringing my book on the Ivy League and my live author interview series to more venues (such as the Needham Library, where I will be interviewing everyone’s favorite radio host, Jordan Rich, on April 30), I have had to find more snacks to bring for my guests to enjoy as they linger to buy books and talk with the authors.

That is why I always have boxes of Effie’s Homemade on hand!

Based on the traditional Nova Scotian oatcake, these family recipe-based, hand-crafted cookies and crackers (ahem- “biscuits”) are made in Dorchester, MA and available all over (including at my book events!).

From their original Halifax-helped oatcake and European-inspired rye biscuits to their hearty and historically-accurate corn cakes and stone-ground wheat pecan biscuits, Effie’s are perfect for wine and cheese parties, mini PB&Js or just straight out of the box. There are also recipes at https://effieshomemade.com to inspire your next sensational snack!

For those with a taste for sophisticated sweetness, Effie’s also offers aromatic almond biscuits, bold and snappy ginger biscuits, brain-boosting walnut biscuits, and decadent cocoa biscuits.

No matter which you pick, all of their biscuits come in giftable boxes and samplers and many are also available in individually-wrapped two-biscuit servings that are just right for a satisfying snack or something special to share

While becoming a loyal customer is not hard, Effie’s even offers a reward program for those of us who enjoy their wonderful wares on a regular basis!

Come be a guest at my author events and you too will have that opportunity!

In the meantime, use MattsMeals20 to get 20% off at https://effieshomemade.com/

FA-SHIZZLE MY TWIZZLE

During a recent trip to Scandinavia, I enjoyed visiting Hamlet’s castle and shopping at IKEA, but the best part was surely having my fill of authentic Scandinavian licorice.

I have been a fan of the sweet and chewy stuff for as long as I can remember and I always love trying new varieties and flavors. That is why I am such a fan of America’s own Wiley Wallaby!

Wiley Wallaby’s family-formed licorices are among my favorites. And as they have so many flavors – including classic red and black, as well as blueberry, pomegranate, huckleberry (whatever that is!), and their latest- lemonade – Wiley has a taste for every taste and even offer pre-mixed combo packs so you can get more fruit and fun in every fistful!

If you want big flavor in small packages, Wiley makes candy-coated licorice “drops” with sweet or super sour fruit-flavored shells. For those of you who prefer organic versions that may be closer to the flowering Fabaceae from which licorice comes, they have classic black, strawberry, mixed berry, and tropical flavors that are all made with organic cane sugar and real fruit juice and without artificial colors and flavors. And if sugar is the issue, they also offer treats with only one gram per serving! 

No matter which flavors you pick, Wiley Wallaby licorices are all filled with vegan flavor and easy on the teeth (especially as they have no high-fructose corn syrup). 

As they say in Sandanavia- Skål!

DIVERSELY DELICIOUS

Variety is the spice of life, especially when that life includes spices and other ingredients from around the world.

While I would travel pretty far for a masterful meal or creative comestible, I recently found a company that brings many of the world’s favorite flavors not only to my door but to the palm of my hand!

Founded by one of the many ingenious and industrious immigrants who have made our country great, Unite Foods has created a multi-cultural menu of delicious protein bars that are inspired by flavors from all around the world and that can inspire anyone who enjoys them to expand their gastronomic and geographical repertoires while benefitting from a solid serving of gluten-free protein and other delicious benefits. 

From the domestic bliss of PB&J to the spicy sweetness of South American churros and Mexican hot chocolate to a heavenly Hellenistic baklava and even a bubble tea bar that Is not overloaded with sugar and that will not get lodged in your throat, these gluten-free, almond butter-based bars use all-natural ingredients like real honey, dates, chilis, and all sorts of other nutritious nuts. In addition to at least 10 grams of protein, Unite bars also include superfoods like hemp seeds and prebiotic fiber and still come in at under 200 calories per bar!

Unlike many other protein and snack bars, Unite bars do not have a rubbery or crumbly texture or leave a chalky aftertaste, allowing you to enjoy each delicious bite without regret.

So even if you are not quite ready to get back on a plane (or are against doing so for environmental reasons, which is also valid!), Unite foods can at least take your tastebuds on a worldwide excursion that will leave you refreshed and energized. 

CRAZY POP

As I do not need to tell anyone, the world is a bit nutty these days.

The Holy Land is being occupied by New York Times reporters, the Supreme Court is overseeing its own behavior, and we still haven’t even figured out a way to make a verb out of “X” (TweXting”?)

It is – in a word – chaos.

Fortunately, the secret to the solution is hidden in the problem.

All we need is a comfy couch, a favorite movie, and a big bag (or two) of Sweet Chaos popcorn!

Much like the cinematically-inspired flavors from ArcLight Cinema (z”l), the family behind Sweet Chaos combines premium gluten-free, non-GMO, whole grain corn kernels in small batches with healthy coconut oil, real cane sugar and sea salt, and mouth-melting drizzles of chocolate and peanut butter, black and white cookie flavors, and cake batter bits. If savory is more your thing, you can get Chaotic with real cheddar cheese, and wonderfully sticky gobs of butter topping. And as they know chaos does not stop when (or is that “if”?)  the temperatures drop, the Chaos creators recently released a seasonal set that includes peppermint, gingerbread, and – of course – pumpkin spice too!

No matter what you try, however, you may not even need the movie to get your best binge on! This stuff is AMAZING!

While the fun flavors are fabulous, Sweet Chaos also offers delicious options for the popcorn purist, including kernels topped with sea salt and traditional movie theater popcorn.

As a pickle freak, I am looking forward to their forthcoming dill variety.

Armageddon may not just be a movie much longer. Either way- be ready with Sweet Chaos popcorn.             

LIKE A BOSS

As I have been talking about food so long, I am comfortable saying again that, especially at this time of year, I often find myself drinking the amazing Maple products from Cochrane’s and UnTapped straight from the bottle, but I recently found another direct-to-mouth product of which I cannot get enough that I wanted to share with everyone!

In addition to being a maple maven, I am also a granola gourmand and I’ve talked a lot about favorites like Forij and Golden Girl and Humble Bones– all of which are great straight from the container yet some of which are not always easy to just scoop and savor.

Fortunately, I recently found a long line of delicious nut-free butters that work everywhere my beloved PB does but takes the taste even further!

Oat Boss butters were made for a little girl with nut allergies but are sure to drive any food fan nuts (in a GOOD way)!

Though they all start with wholesome oats, coconut oil, and honey, Oat Boss butters add such impressively authentic natural flavors as blueberry muffin, shortbread, chocolate chip cookie, chocolate fudge, and even a granola butter donut that deserves a call from Kane’s Donuts!

As the butters are packed with protein and fiber and still only free of nuts, gluten, and soy, they can serve not only as a sandwich starter but also – as I said – as a spoon-fed snack for anyone!

And as they come from a family-run business, I want to get behind them with as many spoonsful as I can…and you will too!

READY FOR ANYTHING (and I mean “ANYTHING”!)

As the world continues to spiral into disarray, more people are abandoning the status quo and finding ways to survive out of the office and off the grid.

One of the best of these is Eric Christianson, a former Army Ranger who left the rat race of New York for the natural wonder of the American wilderness where he founded and runs Nutrient Survival.
Though many of their products offer nutrition that has served Special Operations soldiers and other well-prepped people, Nutrient Survival can also help everyday people prepare for every day. 

From ready-to-eat meals like oatmeal, egg scrambles, and even lasagna to powdered veggies that include all the taste and nutrition of the real thing (if not more!), to coffee and immune-boosting tea, Nutrient Survival has everything you need to survive in the canyons of the Sierras or the canyons of steel. They even offer a brain care line with a patented power pack of over 40 essential nutrients, omega-3 fatty acids, and other mental-stabilizing stuff that can keep you on your game and maybe get you off our meds and that can surely keep your mind as sharp and tuned as your body.

If all of this sounds a bit much, Nutrient Survival has a wide range of sampler sets that can help you prepare to be prepared at your own pace. Once you taste their delicious foods, however, you will surely be set to hunker in the bunker or just prep for your next boardroom battle.

As Matt’s Meals fans know, I LOVE to support Veteran-run businesses, but when the food is a great as this and as good for you, it is easy to enlist anyone to join me! 

JELLY THAT CAN GET YOU PICKLED

We have used many words for food over the years, but here are two I have not heard together before- jelly and alcohol!

I have been a fan of PB&J since I was a kid, but now that I am…older, I sometimes seek a more sophisticated sweetener for my legumated lunch.

That is why I am so thrilled to have found Olde Haven Farm!

As it is a family-run farm in Maine, it may be no surprise that Olde Haven uses traditional and ethical techniques to process and distribute its many delicious products. What might be interesting, however, is that many of these products combine flavors and ingredients that are not usually combined.

In addition to their home-grown produce and meats, Olde Haven is known for their preserves and preservations. From authentic salsas from south of the (Canadian) border to mustard pickles that combine the two best hot dog toppers in one to dill-brined green beans and garlic honey carrots, the folks at Olde Haven know how to use old techniques to make new taste sensations. But what may be the most sensational are their fresh fruit jams that, as mentioned before, are often laced with liquor!

In addition to familiar faves like strawberry rhubarb and (of course) wild Maine blueberry, Olde Haven whips up boozy batches of cherry Amaretto, cinnamon apple Whiskey, pomegranate Rosé, and Bourbon peach (which is GREAT on ice cream!), and even a Christmas flavor that is perfect for mull-ing over a gift list. Speaking of gifts, Olde Haven’s products can be combined to fit any occasion and any recipient, regardless of age or tolerance.

From the famed Maine farmer’s markets to your local grocer (just ask!), Olde Haven is growing in popularity thanks to its combination of family tradition and creative ingenuity- Just like a farm in Maine should be!

www.oldehavenfarm.com

HAVE YOURSELF A BRAINY LITTLE CHRISTMAS

Have we had enough of the headaches that come with the so-called “season of peace” yet?!

From getting assignments in on time (as I ALWAYS do!) and keeping track of who gave which twin what gift and whether they wrote “thank you” cards (as THEY always do!) to trying to deal with all the un-peace in the world that makes our issues insignificant, overwhelm does not begin to describe it!

Fortunately, our friends at IQBAR have come up with some seasonal selections to support our systems and our sanity.

The new chocolate peppermint IQBAR can easily pass for a brownie and goes perfectly with the peppermint mocha IQJOE coffee, both of which are made with premium dark chocolate and energizing peppermint. If you are not a chocolate fan (Huh?!), the warm and spicy gingerbread bars will take you back to the bucolic peace of your childhood kitchen.

All IQBARS have protein, fiber, and natural ingredients that help brain health and energy and IQJOE gives a jitter-free jolt of power to body and mind. So why do I love these latest IQBAR treats so much? Perhaps it is because they help my body and brain or it may just be that the bars taste so good that I actually put them up and put them out as a dessert tray at a recent holiday party and they not only raised the level of conversation in the room but also were a huge success!

While I have long loved their ever-growing menu of delicious bars, energy and electrolyte drinks and brain-boosting coffees, the latest batch has definitely of IQ treats has helped me stay in more of a traditional holiday mood and will surely be a gift to you too!  

www.eatiqbar.com

EASIER EASTERN ACCESS

It’s October, and that means only one thing- Pretzels!

Well, okay, maybe football, school, raking, beer and pretzels, but let’s focus on the food side for now.

When it comes to pretzels, I consider myself a connoisseur who is still hoping that Winzer Stube will open a franchise for their Hudson, WI, hofbrauhaus in Greater Boston. Fortunately, we already have our neighbors at Eastern Standard Provisions to provide every twisted salty treat I could ever need.

I have been ordering party packs from Eastern Standard for years for my German-born neighbors’ famed Oktoberfest parties and they always meet with his Hamburg-honed approval, whether I bring their signature wheelhouse pretzels, bites or turnbuckle twists (or their whole Oktoberfest party pack). 

While their pretzels stand alone (at least outside of Wisconsin), they also offer a slew of sweet and savory toppings that go far beyond salt and that range from dark chocolate fudge and peanut butter caramel sauces and French toast sugar (which also go great on Eastern Standards’ authentic Belgian waffles) to a Maui onion mustard that could also be used these days as part of a fundraiser for the proud people of the America’s western Kingdom.

If cheese is your thing, ESP not only has a delicious white cheddar sauce but a three-cheese salt that bridges the gap between game time snack and soiree appetizer and is sure to please everyone at your party, regardless of size or season,

Speaking of parties, ESP also offers gift boxes that are perfect for birthdays, graduations, or to thank friends for inviting you over for pretzels.

While their website (esprovisions.com) has everything a twisted snack fan could want, if you just can’t wait for that pretzel package to arrive, there is a special variety pack available at Whole Foods and Costco.

No matter how you get them, ESP pretzels are wunderbar!
https://esprovisions.com

REMEMBA THE FLAVA

As someone who loves chocolate, I am already a HUGE fan of Flava Naturals- a MA-based company that makes some of the most delicious varieties around by adding such in-genius ingredients as fresh blueberries, roasted almonds, and Himalayan salt to their delicious dark chocolate bars. Not only do these additions up the flavor, they also add nutrition to the bars that studies have shown to be good for you to begin with!

As I also have many personal ties to the memory loss community, I am also grateful to Flava Naturals as they offer five times more brain-supporting flavanols that other chocolates – even those with 100 cacao!

A recent study of 3,500 adults by Columbia University and our own Brigham and Women’s Hospital found that diets low in flavanols are often associated with age-related memory loss and that taking in 500mg of cocoa flavanols daily improved performance on memory tests by 10% and that 750-900mg can be even better. Especially for someone who makes their living with words, I will take every percent I can get! And as the 500 mg of flavanols in each FlavaNaturals bar or the 900mg in each serving of their FlavaMix drink power taste so good, I have never been happier to take my medicine!

Even if you do not have memory issues in the family, it can never hurt to have a diet that is under medical supervision, especially when the foods taste so good you want to hide them. With the Flava Naturals Flava Club, you can enjoy not only the health benefits but also savings that make it easier to share this latest (and most delicious!) medical breakthrough.

www.flavanaturals.com