SWEETENING LIFE ALL DOWN THE CHAIN

As Matt’s Meals fans know, I am a chocolate fan and have had the pleasure of enjoying bars from around the world.

One of my foreign favorites is Tony’s Chocolonely from Amsterdam. In addition to offering a wide range of unique and customizable flavors, Tony also stays away from the slavery and child labor practices that plague so much of the industry and pays nearly twice as much as other companies in order to ensure that “fair trade” is not just a slogan.

Along those lines comes an African maker named Luji’s Chocolate who is also combining amazing unique flavor combinations with admirable practices and philosophies.

Based in West Africa, Luji’s not only sources their chocolate through a personal partnership with farmers from Nigeria but many of the other ingredients as well, including fresh ginger, plantains, and the chili and other spices that make authentic African Suya such an international taste sensation and that surely makes their chocolate stand out as well. 

In addition to allowing anyone from anywhere to experience these exciting flavors, buying Luji’s bars also supports the farmers who help craft them by paying for cocoa tree seedlings to replenish and expand their supplies and help the local economy and world environment, all while bringing more of the legendary flavors and of Africa to the rest of the world.

Each Luji’s sampler set includes one milk, one 70% dark, one ginger plantain, and one Suya bar, along with a tasting guide that can help make the delicious transition to authentic African chocolate even more enjoyable.

Africa was long known as the “dark” continent. Who knew they were talking about chocolate!